Copy & Editorial

Email Newsletter Marketing

I oversee creative strategy and editorial for Tastemade’s newsletter, which reaches an audience of over 450k subscribers and has an average open rate of 40%. Along with coming up with editorial concepts, I am also responsible for the outline and design of each newsletter.

Subject Line: Great gifts, zero fruitcake. Design and copywriting for Tastemade's seasonal gift guide newsletter.
Section from Tastemade's Holiday Gift Guide
Section from Tastemade's Holiday Gift Guide
Section from Tastemade's Holiday Gift Guide
Subject Line: Let's not do the most this year?
Editorial feature in Tastemade's newsletter called "Family Ties," written and conceptualized by me.
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Tastemade's streaming newsletter Subject Line: Now streaming: holiday cheer.
"What to Do" section of Tastemade's newsletter, written and designed by me
Q&A with wallpaper brand, Ena Florence

Digital Copywriting

From social to video, to web, and email, my copywriting experience spans the digital sphere.

P.S. I can also write a mean poem if that’s what you’re into.

Copy advertising Tastemade newsletter on the Tastemade landing page
Title and body copy for a summer-themed e-Cookbook
Landing page copy advertising Tastemade's range of series
Landing page copy directing to Tastemade's "Make This Tonight" cookbook
Landing page copy directing to Tastemade's "Weekend Refresh" design coffee table book

Video Copy

The copy in all of the videos featured on subsequent pages was written by me. See more.

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