Original Series
A selection of original digital video series I produced and directed for a variety of Tastemade’s social channels.
Home Tours
I developed an original Home Tour series for Pinterest as a part of an extensive partnership with Tastemade. The series included 16 episodes exploring the ways in which everyday people turn their spaces into reflections of themselves, and the individual philosophies behind their homes. All episodes were directed and produced by myself, and many of them were shot by me as well.
Learn more about my work with Pinterest here.
Inside A Real-Life Hobbit Home
Produced, developed, shot, storyboarded, and provided creative direction during post-production for this integral episode of Tastemade Home’s Pinterest Home Tours series. The video was also nominated for Best Social Video in the Culture & Lifestyle category in the 2022 Webby Awards.
Weekend Refresh
Weekend Refresh is a Tastemade Home original series centered on DIY projects that have the power to transform an entire room, and can be accomplished in just 48 hours. From conceptualizing design projects to writing the episode scripts, I played an integral role in the development, social production, and success of Weekend Refresh, which is Tastemade Home’s most profitable series.
On the branded side of Weekend Refresh, I worked closely with partners like Amazon, Home Depot, Starbucks, and Behr Paint to bring spaces to life through each brand’s perspective. I wrote in-video copy and provided creative direction for post-production, while also shooting and editing complementary social assets for Stories & Reels.
Weekend Refresh Streaming Series
In 2022 Weekend Refresh became a 22-minute, episodic TV show hosted by Tia Mowry for Tastemade’s streaming channels. I assisted in the development, branding, and marketing of the series, which is available across multiple streaming services.
A Brand New Leaf
In the pursuit of developing a successful plant care series centered around a creator for Tastemade Home, I sought out Ciara Benko of @thejungleupstairs. Together, we produced the series – Ciara shot and edited while I provided creative direction. The show was picked up by Pinterest and went on to become the top-performing show of Tastemade’s exclusive partnership with them in 2022. It was also nominated for a Webby Award in the Social Lifestyle category that same year.
Check it out on Pinterest
Tiny Series: Food Furniture & Tiny Home
Tastemade was the pioneer of tiny recipe videos with their series, Tiny Kitchen. When I joined the team, I helped launch Tiny Home for their Tastemade Home vertical. Following its success, I launched and provided creative direction for a new format that combined tiny furniture and tiny food. This unexpected pairing elicited a range of responses from the audience and extremely high engagement.
Alleyway Upcycle
Developed show concept, produced, and acted as creative director for the series pilot of Alleyway Upcycle. Continued to act as producer and creative director for 16-episode series produced in partnership with Pinterest.
Shot and edited by Mariah Harkey
