Social Strategy
Having worked in social media for the majority of my career, I’ve developed a strong understanding of its ever-evolving landscape. My approach to strategy is centered on cultivating meaningful connections and driving engagement through authentic content. From building custom editorial calendars to sharing key insight reports to producing fresh and engaging content, I’m here to help with it all.
I originally joined the Tastemade team to help launch the Home & Design vertical – Tastemade Home. I grew Tastemade Home’s audience from scratch to a community of millions of engaged followers across a multitude of platforms, including Instagram (541k), Facebook (1.9M), TikTok (455.8k), Snapchat (1.5M across channels), Pinterest (8.41M).
How? Strong community management, content management, copywriting, understanding the audience and their interests, content creation within specific niches, and strategic partnerships with like-minded creators… just to name a few.
Hopping on new platforms and trends as soon as they’re available helps, too.
Brand Amplification
I have ample experience creating custom brand-forward content that feels organic to platforms like Instagram and TikTok and drives brand awareness. With my background in design, I specialize in direct-to-consumer home goods brands, interiors, and hospitality.
Castlery holiday video, written, directed and shot by me
Hospitality & Hotels
The Desolation Hotel, Hope Valley near South Lake Tahoe
The Cape in Cabo, a Thompson Hotel
Hotel June, Malibu